Press Campaign – Ramón Amezcua and Victor Pichardo, Anconada

In 2023, two of Mexico’s leading names in electronic music joined forces to release Anconada, a collaborative album. Grammy-winning Ramón Amezcua, creator of the Nortec sound, and the distinguished music scholar Victor García Pichardo, brought their expertise to create a unique fusion.The project was born from a desire to share their musical influences rooted in classical and contemporary composers like György Ligeti, Béla Bartók, and Luciano Berio, blending electronic soundscapes with orchestral arrangements that shaped each composition.

For this campaign, we focused on securing impactful reviews and interviews across the Mexican music industry to generate anticipation and highlight the significance of this collaboration.

Through our efforts, interviews were conducted with IndieRocks! Magazine, WARP Magazine, Playlist Magazine, Naufraghost, Depósito Sonoro, Grita Radio, Tracktor, and the influential cultural and political magazine Nexos. Additional reviews were published by prominent outlets such as Freim, La Banda Elástica, Soulwavez, Dark Impala, FILTER México, Mr Indie, and Rock e Historias.