Press Campaign – Raphaëlla ‘Majin,’ ‘Psychob!tch,’ and ‘3 Chptr Song’

RAPHAËLLA is the multidisciplinary music project of Mercedes Junquera, blending elements of trap, industrial metal, and sludge. A key highlight of this campaign is that it’s the first album in Mexico fully produced in Dolby Atmos format, a groundbreaking endeavor by Goro Goro Lab, the first studio in the city equipped for DA work.

This account came to me through my collaboration with #ACTMediamx, and our communication strategy secured high-profile interviews with rock and metal media powerhouses like Indie Rocks! (Magazine), Summa Inferno, Punkeando, WARP, Playlist Magazine, Depósito Sonoro, the radio station Ibero 90.9, Gritaradio, Naufraghost, Tracktor, and FILTER México. Coordinating and listening to some of these interviews was a great experience.